v.ki

BIO



me Victoria L. Cheng
Born in Honolulu, Hawaii in 1988, Vicki began designing at the age of 13. She started freelance work in high school for extra pocket money, usually to buy DVDs. She loves graphic design, movies, television, ice skating, traveling the world with her family, and designing clothes.

Vicki is currently a third-year student at UCLA, majoring in Communication Studies with a minor in Film, Television and Digital Media. She works part-time as a Graphic Designer for Associated Students UCLA's Marketing Department, where she is able to design and produce a large variety of work - both traditional and non-traditional. As of right now, she is considering a career in Advertising & Promotions, Publicity, or Film Production and experimenting with what she likes best through internship opportunities.


CONTACT



If you have any questions or comments regarding my work or would like to discuss a project, feel free to contact me by email at [vickii@gmail.com]. Normally, I will get back to you within 24 hours.

Phone number provided by email request only.


RESUME



Download as pdf (332 KB).


CREATIVE WORK



 
FLIP // LA, AdTeam 08

CLIENT: AOL Instant Messenger
DETAILS: Completed project along with UCLA AdTeam 2008; spiral-binded book featuring our fully-integrated advertising campaign for AOL Instant Messenger. Book was completed in March; the strategies were brainstormed from Oct. to March. I also assisted in the design of the Keynote presentation, which was presented at the National Student Advertising Competition Regionals in April.
CREATED WITH: Adobe Illustrator CS3, Photoshop CS3, Indesign CS3

ASUCLA Mug

CLIENT: Associated Students UCLA
DETAILS: Design for mug, emphasizing sustainability and "going green." Also created marketing and signage to advertise the mug. This mug is currently sold in all the coffee shops on the UCLA Campus run by Associated Students UCLA.
CREATED WITH: Adobe Illustrator CS2

Fast Break

CLIENT: Pauley Pavilion
DETAILS: Redesigned the logo for FastBreak, the concession stand inside Pauley Pavilion at UCLA. Created a more modern, updated look that would be seen by thousands attending Basketball and Volleyball games at UCLA. Also incorporated logo into a redesigned menu board.
CREATED WITH: Adobe Illustrator CS2

Surfside Grill

CLIENT: New UCLA Grill/Restaurant
DETAILS: Designed brand identity and logo concept for an upcoming grill/restaurant at UCLA. "Surfside Grill" was one of two concepts conceived by the Marketing team. Over the course of many weeks, I designed four logo concepts for this identity, which was then presented to the Associated Students UCLA board.
CREATED WITH: Adobe Illustrator CS2

The Lanai

CLIENT: New UCLA Grill/Restaurant
DETAILS: Designed brand identity and logo concept for upcoming UCLA grill/restaurant. "The Lanai" was the second concept we came up with for the new restaurant. Keeping consistent with our tropical theme, Lanai is the Hawaiian word for "patio." This was the final version of the logo concept for this identity, which was presented to the ASUCLA board.
CREATED WITH: Adobe Illustrator CS2

ASUCLA Christmas Party

CLIENT: Associated Students UCLA
DETAILS: Signage created for ASUCLA's Christmas Party, with a Las Vegas theme. For its production, we spray mounted the sign onto foam core and punched holes in the arrow, where light bulbs were later strung through.
CREATED WITH: Adobe Illustrator CS2

Kerckhoff, O-To-Go Breakfast Sandwich

CLIENT: Kerckhoff Coffee House
DETAILS: This project consisted of food photography of the two sandwiches and follow-up photo retouching, as well as the design of the counter signs for O-To-Go's new Breakfast Sandwich.
CREATED WITH: Canon camera, Adobe Photoshop CS2, Illustrator CS2

Exceptional Student Performance Awards

CLIENT: Associated Students UCLA
DETAILS: Design and production of invitations for Exceptional Student Performance Awards 2008, with the theme of "Party Like A Rockstar." Printed 140+ copies of invitations. Also created Entrance Sign for the event day.
CREATED WITH: Adobe Illustrator CS3

Red Cross, Give Life

CLIENT: Red Cross
DETAILS: This was an entry I submitted to the Red Cross Youth T-Shirt Design Contest. The theme of the t-shirt was supposed to be "Give Life." The design is meant to send a clear message with its minimal design, as well as connect "Give Life" to the act of giving blood; hence the slogan, "Give Heart, Give Blood, Give Life."
CREATED WITH: Adobe Illustrator CS3

College AIM Day concept

CLIENT: AOL Instant Messenger
DETAILS: For the UCLA Advertising & Marketing Team, we had to create a fully-integrated advertising campaign for AIM. An initial idea our team came up with was the idea of "College AIM Day" as an Interactive strategy. This is a concept for what the "College AIM Day" website would look like.
CREATED WITH: Adobe Illustrator CS3, Wacom tablet

Untitled, (Broad Cafe)

CLIENT: Untitled,
DETAILS: "Untitled," in the Broad Arts Center is a new coffee shop that opened on the North side of the UCLA Campus. To increase sales and traffic to this coffee shop, we designed coupons that allowed students to receive a free cup of coffee. We also advertised the new, hotter coffee for the cafes to draw students back to buying coffee on-campus.
CREATED WITH: Adobe Illustrator CS3, Photoshop CS3

Los Angeles Times Festival of Books

CLIENT: Los Angeles Times Festival Of Books
DETAILS: Each year, UCLA hosts the Los Angeles Times Festival of Books. Our Marketing department works to create all the visual displays and signs for the Festival. This shirt redesign was a project I collaborated on with a co-worker, and was given to all volunteers at the Festival of Books in both 2007 and 2008.
CREATED WITH: Adobe Illustrator CS2

UCLA Store, Cookbook Sale

CLIENT: UCLA Store
DETAILS: This was a simple project to advertise cookbooks on sale in the BookZone area of the UCLA Store. The project consisted of photographing and retouching the books, as well as creating the design and elements for the signage.
CREATED WITH: Canon camera, Adobe Illustrator CS2

UCLA Store, Spring into Color

CLIENT: UCLA Store
DETAILS: I assisted the Visual Merchandising division of the Marketing Department by creating these large 3'x5' hanging signs that are currently being displayed in the UCLA Store. "Spring into Color" is the theme for UCLA's spring-related merchandise and the sign complemented the visual merchandising look in color and style.
CREATED WITH: Adobe Illustrator CS3

Kerckhoff, Organic Cereal

CLIENT: Kerckhoff Coffee House
DETAILS: This project consisted of food photography of the cereals, as well as follow-up photo retouching. I incorporated these photos into signage that was placed in Kerckhoff Coffee House in late 2006, to advertise their new organic cereals.
CREATED WITH: Canon camera, Adobe Illustrator CS2

ASUCLA, Credit Cards Accepted

CLIENT: Associated Students UCLA
DETAILS: Signage created for UCLA Campus; placed around all on-campus restaurants and shops. The design was loosely inspired by many different modern "looks," including Urban Outfitters, so that it would appeal to the college demographic.
CREATED WITH: Adobe Illustrator CS2

Asian Cupid

CLIENT: Asian Cupid
DETAILS: An original illustration for Asian Cupid, a client I found through a third party website. The illustration was inspired by doodles I had done of traditional Chinese characters and was later incorporated into a logo for the brand.
CREATED WITH: Adobe Illustrator CS2

Ada's MySpace

CLIENT: Ada, sister
DETAILS: Personal project; I designed and coded a layout for my sister's MySpace page. The design was inspired by a similar design found in a book.
CREATED WITH: Adobe Illustrator CS3, MySpace layout editor